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The land of generous ideas.

To celebrate its 10th anniversary, Alexandria, a brand and innovation consultancy, operating in Brazil and Latin America, wanted to renew the company’s visual identity, extol its story and re-signify the symbols of their mythologies.

We were inspired by the imagery of ancient Alexandria, which was an Egyptian port city where people who passed through, would leave knowledge behind. For a long time it was one of the most important cities in the world.

Inspired by the symbols of navigation and orientation, the entire visual universe and a special grid were created, completing the brand’s rebrand.