Danio got to Pharus with the proposal of projecting the brand to the healthy snacks category, which had by them been unheard of until then. As product design and innovation, we’ve followed the criteria: practicality, on the go, enclosed spoon, ergonomics, easy storage, easy disposal and attractive design.
We were inspired by the Japanese design, for it is simple and innovative, with clean and precise lines, besides functionality. The packaging life cycle we have planned goes through those paths: storage, picking, eating and discarding . All aimed at the practicality of before, during and after –and also being beautiful.