Rio Cello, which is in its 23rd edition, is a classical music event that invades the streets of Rio de Janeiro with art, music and dance. The repertoire of the concerts promotes the encounter between classical and popular in contemporary concerts of cello, choro, jazz, tango and rock.
It’s visual identity was created with experiments that enriched the process and gave meaning to what we’ve done. The circular shape was born of the geometry of the instrument, which reacts to the music vibration, forming the graphics of identity.
With that, the movement was the essence of the path we’ve developed, in a simple and powerful way, able to bring erudite music close to the current days, dialoguing with the public in a more democratic way.