We have developed a brand of skin care products for Natura, aimed at a very specific and challenging profile: women who have never had been concerned about skin care before, because they think it’s too complicated to make the right choice.
For this audience, we chose an unusual explored path: simplicity. Less complication and more emotion. Tez (“skin” in Spanish) is a brand that teaches. Its packaging communicates with the consumer and shows how simple it is to live beauty itself – all that with a clean and powerful aesthetic.
The packagings color blocking system, indicates the products by skin type: a simple and intuitive navigation of the brand.