Brastemp, which for more than 60 years brought revolutionary products to Brazilian homes, invited Pharus to participate in the creation of yet another great innovation. B.blend: the first all-in-one beverage machine in Brazil.
Hot and cold. Tea and chocolate, coffee and juice. Soda and frappe. Sparkling or still. Its multiplicity inspired us to create the brand as well as on how to develop it. The logo, evidencing the “e,” suggests the letter rotating on its own axis – and, within it, all possible kinds of drinks.
B.blend has resulted in a vibrant, cheerful and colorful brand. Multiple and unique, as it should be.